Helped 80k+ creators find creators worth their time
I led the redesign of ViralPitch's creator platform to make campaign discovery, applications, and monetization more transparent, resulting in a 35% increase in campaign applications.
ROLE
Product Designer
TEAM
1 x Product Designer, 1 x Product Manager, 2 x Flutter Developers
SCOPE
Research, IA, UX Design, Visual Design, Animation
The World Before
LACK OF CLARITY
Campaign information lacked the clarity creators needed to
make confident decisions.
LIFECYCLE
The application lifecycle wasn't visible, leaving creators uncertain about next steps.
LIMITATIONS
The platform offered limited reasons for creators to return beyond applying to campaigns.